Interested in using Martech to maintain business growth and keep attracting new users? Check out Zingala Silver Horn Zero Card's proactive digital transformation case, which offers more interesting and effective marketing ideas to stimulate your creativity!

In the digital age, Zingala Silver Horn Zero Card has used GoSky AI to create a brand new Social CRM community membership management system, which has attracted nearly 40,000 new users to interact with the brand in less than a year in 2021, boosting its competitiveness.

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Learn more about Social CRM: What is Social CRM (Social Customer Relationship Management)? Summarize the 5 major advantages of SCRM for digital transformation.

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Welcome to the country of Zingala Silver Horn Zero Card, and join us for an island-hopping adventure!

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Join Zingala Silver Horn Zero Card's island-hopping adventure and fasten your seat belts for departure! Zingala has packaged its registered members as passport holders, using the "Island-Hopping Adventure" to promote the download of its Silver Horn Zero Card app and exchange activity of Central Leasing Coin, to increase user interest and reduce defense mechanisms, effectively attracting audiences from different industries.

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Clearing the clouds reveals five islands: Die Island, Liao Island, Qi Island, Fan Island, and Wen Island. You can choose which island to visit based on your preferences for this "Island Hopping Trip". The mission and awards for this trip are diverse and complete. Zingala integrates the island hopping activity into the points redemption system and external links, believing that the fun interaction with the brand can leave a lasting impression on users.

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After completing the island hopping trip, how can you guide users to successfully arrive at the endpoint, "Zingala Silver Horn Zero Card APP"? Of course, it is to create a dreamlike connection between Social CRM and Zingala APP! The island hopping trip uses coupons and Zingala Coins as incentives to achieve the actual activity goal - attract existing users to revisit the APP, increase user retention rate, and also increase the number of downloads of the Silver Horn Zero Card APP.

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How does Zingala Silver Horn Zero Card promote membership from downloading the APP to successfully applying for membership?

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"Call out their names and cater to their preferences" by advertising and developing materials.

If a company wants to boost its performance, many people would think of advertising. In order to allow customers to fully interact with the brand before consumption, users can be guided to interact with Social CRM and interesting scripts in Messenger. Based on the list of loyal fans and script triggers, audience profiles can be found for analyzing subsequent marketing and advertising strategies.

Even if a single contact with the user does not achieve the conversion goal, the extension of the gaze time indirectly tells the algorithm that the user is interested in related content, increasing the probability of future re-contact.

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Multi-channel social interaction leads to APP downloads.

Zingala Silver Horn Zero Card has released many high-exposure posts, combined with the chatbot's "automatic reply to post comments" function to interact with fans. The post content creates an impression that "if you want a flexible and easy shopping experience, come to Zingala Silver Horn Zero Card to find products". This makes users feel that interacting with Zingala is fun and stress-free, increasing the willingness to leave comments and share, and allowing the community to have a strong impact.

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How to Re-Brand: Let the Audience Rediscover the Benefits of Zingala Installment Financing

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Previously, the public's perception of Zingala was limited to corporate leasing services. However, the Zingala Silver Horn Zero Card App offers consumers a "buy now, pay later" service with no installment cards required. It emphasizes "buy what you love and pay in installments" feature. How can Zingala leverage Social CRM to promote and encourage users to browse the Zingala shopping mall for its new installment financing service?

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Chatbot as the Main Framework and Redefining Daily Interactions

Zingala's Social CRM main framework includes customer service, promotional coupons, and QA customer support, where users can see all the pre-sale promotions, after-sale support, and zero card communities in one place. By guiding users into Social CRM through social media and lengthening the interaction time, users can deepen their impression of the brand. Fun activities coupled with attractive deals can create a buzz for Zingala Silver Horn Zero Card App.

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Large-scale Campaign Interaction for "Brand Awareness" and "Social Media Dissemination"

If you want to collaborate with a large-scale campaign or cross-industry cooperation to focus on creating brand awareness and generating buzz, consider the "Zingala Installment Financing x Yahoo Super Deals" campaign. Zingala dispatched cute zero card cats with a Social CRM script, allowing users (especially cat lovers) to interact with the cats and receive coupons.

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The latter half of the campaign involved a game-like psychological assessment script called "I Am a Cat." Users had to complete the psychological assessment before receiving the full-site coupon. Such a real-life and relatable campaign attracted over 5,000 users to participate in the coupon activity within a month.

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Automated Customer Service System That Identifies Popular Issues

Zingala Silver Horn Zero Card sets up a hierarchical tree-like question network for common questions, where the system drills down to the users' most pressing questions. For example, by using question-and-answer structures, it was found that the top three most clicked-on questions were related to "late payments." This discovery allowed Zingala to identify the direction for future user interface optimization of the app, such as displaying bills near the payment deadline on the home page or providing push reminders for overdue payments.

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Sharing the Secret and Success of Zingala

This time, Zingala Silver Horn Zero Card used a "Island Hopping" complete packaging marketing campaign, where member registration was packaged as a passport application. The campaign successfully increased interest and reduced defense mechanisms. Moreover, the mission and award types were diverse and complete, perfectly embodying the central concept of managing Social CRM through incentives and interaction to create member participation cycles, not just improving the playability.

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