Today, self-media has become an important part of digital marketing, with many businesses using it to attract potential customers, increase visibility, and build brand image. However, many companies are still struggling to convert their social media traffic into actual revenue, which is known as traffic monetization. This article aims to decipher how to expand the social media traffic circle through the use of membership tactics to achieve monetization goals, as well as the specific methods of traffic monetization.

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What is traffic monetization? Which industries does this concept apply to?

Traffic monetization refers to the conversion of social media traffic into actual revenue or earnings, such as sales, gaining new customers, expanding visibility, etc. By monetizing traffic, brands can increase the effectiveness of digital marketing, such as sales revenue, e-commerce conversion rates, and brand visibility, attracting more potential audiences.

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Traffic monetization typically applies to digital industries, particularly technology, media, and internet-related industries, commonly including e-commerce, self-media, online marketing, and advertising. These industries usually have a large amount of online traffic, which can be converted into business benefits using traffic monetization methods. In addition, some non-digital industries can also apply traffic monetization, such as retail, food and beverage, and tourism. These industries can use media traffic to increase revenue through OMO (Online Merge Offline) and community management.

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4 Membership Tactics! How to Expand the Social Media Traffic Circle and Double the Impact of Traffic Monetization

So, how do we plan eye-catching content strategies and interactive activities to expand the social media traffic circle, and maintain audience engagement? If you want to expand the social media traffic circle, the most recommended approach at the moment is to use social CRM with Facebook Messenger and LINE Official Account, where customers can collect points, exchange them, redeem coupons, and purchase products through chatbots. This cultivates the habit of autonomous return visits, allowing the brand's private traffic pool to have good circulation.

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1. Convert social media fans into members and combine with a subscription system to keep members returning.

Firstly, expand the pool of member traffic to allow all channels that can reach customers to smoothly join as members, and collect member data from different channels in one place for convenient and precise remarketing.The answer to reducing the cost of customer contact is to guide members to subscribe to the Chatbot in Facebook Messenger, which can set up zero-cost message push and regular communication with members, increasing member revisits, stickiness, and sales conversion.

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2. Online and offline interconnectivity through OMO, combined with MGM marketing, can amplify promotional benefits. 

To attract customers to subscribe to Social CRM and become members, launching customized point collection tasks is the best incentive. Through online accumulation of points and coupon redemption, OMO effects can be achieved. Online Merge Offline, the integration of virtual and real online and offline, can guide potential customers contacted online to offline consumption, thus achieving the effect of monetizing online traffic. Coupled with MGM (Member Get Member, old customers bring new customers), sharing activity posts becomes part of the point collection task, allowing for rapid reach to similar audiences and making it twice as easy to increase followers.

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     3. Easily increase followers and retention through the member point system.

In addition to standard tasks such as liking, checking in, and sharing, the point collection process can be made more gamified! For example, with specific holiday activities, such as Valentine's Day zodiac gift recommendations, or designing psychological tests, escape rooms, or even designing a member grading system to trigger user competitiveness. Users can accumulate points simply by interacting with them. The interesting nature greatly increases the possibility of interaction and diffusion. The more user data is available, the clearer the consumer profile becomes, making it easier for the brand to mine gold from the data and aim for high-value customers with precision marketing.

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     4. Customized discount codes can increase sales conversion, combined with interactive tools to create ultra-high traffic.

E-commerce businesses can try to launch discount code campaigns, which can be designed as a roulette wheel draw and paired with zero-cost message push to effectively drive member revisit and engagement, as well as enhance online and offline sales conversion. In addition, the items offered on the roulette wheel can also be collaborated with partners from different industries to provide reciprocal offers or co-branded products, which can attract more users to the website and achieve the effect of 1+1>2.

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5 common ways for self-media communities to monetize their traffic, secrets revealed:

Native traffic and advertising revenue of self-media

1. It is well-known that creators rely on the viewing traffic of their works as a source of income. In addition to traffic revenue, if we take YouTubers as an example, YouTube provides its own advertising system. As long as the benefits of advertising are enabled in their videos, YouTubers can embed ads in their own videos. When viewers click or watch ads, YouTubers will earn revenue.

Advertising and sponsorship cooperation

2. Creators can cooperate with sponsors to showcase their products or services on social media or video media. Brands can use the creator's voice and traffic to promote their own brand. For brand image, it is like having another celebrity endorsing the product to exchange for traffic and trust, achieving a win-win situation.

E-commerce and live broadcast product sales

3. The live broadcast product sales model is currently popular in Mainland China but less common in Taiwan. This model has brought about significant annual sales growth in China. For example, imagine beauty KOL live-streaming their makeup process, sharing makeup skills while putting up a purchase link for the makeup products. This can turn into content e-commerce and product sales broadcast. Exclusive purchase links and discount codes can also help enterprises easily identify the customer acquisition sources for each sale and find out which KOL has the strongest sales capability.

Creating self-owned brands

4. Have you seen creators or illustrators make their own IP into peripheral products for sale, or even make them into LINE stickers? Many creators also use their own reputation to open restaurants or e-commerce brands, and earn revenue by selling products or services. YouTubers can also sell their own products or services on their channels, turning their traffic and influence into product sales revenue. Considering that the brand will not lose the value of the product itself due to the creator's popularity decline, this is one of the best ways for creators to monetize their traffic.

After launching self-owned brands, if Social CRM or chatbots are used in conjunction with social media promotion, detailed customer information can not only be collected, but automated message replies can also be used to solve customer needs in real-time and reduce shopping drop-offs.

Selling self-recorded courses on course platforms

5. Recently, there has been a surge of online knowledge courses on course platforms such as Hahow and PressPlay, taught by YouTubers themselves. These courses cover topics such as how to become a YouTuber from scratch, how to create content that resonates with audiences, and how to monetize traffic. By sharing their expertise in specific areas, YouTubers not only enhance their professional image and likability, but also generate considerable profits from selling their courses. As creators, you can take advantage of your own popularity and share your knowledge with aspiring learners!

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