Mian has made a splash in the Los Angeles dining scene with its authentic Sichuan cuisine. Founded by Tony Xu, the creator of the renowned Chengdu Taste, Mian quickly became a favorite among diners thanks to its unique menu and outstanding flavors. Its excellence has been recognized with a Michelin Bib Gourmand recommendation, highlighting its quality and affordability.

Instagram has become an essential tool for social media marketing in the restaurant industry, allowing establishments to attract numerous potential customers and build strong brand connections. However, existing Instagram marketing solutions often fall short, limited to posting and content management without comprehensive data analysis tools to fully understand customer profiles or features for directly sending and redeeming coupons.

GoSky’s SaaS platform showcases its robust product capabilities, enabling brands to save significantly on app development costs and time. Recently, Mian partnered with GoSky to distribute coupons on Instagram, allowing customers to enjoy Mian’s culinary delights without downloading any additional applications. Leveraging GoSky AI’s marketing technology, Mian’s Instagram post interactions have increased by 30 times. Previously, it was challenging to determine how much social media marketing converted into offline sales. Now, without needing to write any code, Mian can create coupons on Instagram and track redemption rates through backend data, gradually improving online-to-offline (OMO) conversion rates through data analysis.

The collaboration between Mian and GoSky exemplifies the power of digital transformation. By distributing coupons via Instagram, Mian can directly reach consumers, offering instant discounts and a convenient dining experience. Consumers can easily click on Instagram to get a coupon and use it at Mian’s restaurant, enjoying a seamless online-to-offline experience.

This partnership not only provides consumers with a superior service experience but also continues to lead the industry in adopting marketing technology trends.

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