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Step into the Rainbow, Step out with Pride! Gamification members points marketing exerts community influence for Taipei LGBQ+ Pride 2022.
The largest LGBT+ Pride in Asia was held in Taipei City Hall Plaza on October 29, 2022. To develop LGBT+ Pride tourism and increase the participation of citizens, GoSky released the “Step into the Rainbow, Step out with Pride! ” online points accumulation campaign to provoke people to take part in gamification tasks. The campaign not only conveys to participants a variety of LGBTQ+ cultures through interactive methods, but also exerts Online to offline community influence to the fullest.
Experience Gamification members points platform of GoSky Social CRM👉🏻https://go.goskyai.com/4h5e4v/
GoSky Social CRM gamification interaction helps warm up offline parades.
The “Step into the Rainbow, Step out with Pride! ” campaign released by the Taipei City Government Department of Information and Technology utilized the Chatbot gamification points accumulation program, which invites participants to visit meaningful historical landmarks, cultural sites, and LGBT+ friendly stores. The campaign also leads online buzz to offline sightseeing in Taipei city while enabling people to experience the history, pop culture, and nightlife of the LGBTQ+ community also fascinating points accumulation tasks and interaction experiences. The open rates of the points accumulation tasks campaign achieve 70%, enabling the topics that need to be valued to spread through communities and create more warming exchanges for society.
Moreover, if the participants personally visit the sites recommended by Taipei LGBT+ Pride, they can double the points they earned from the campaign! By encouraging the audience to visit offline physical attractions, we can increase the O2O interaction experience.
Receiving discount codes through points accumulation and redemption system merging offline campaigns to achieve marketing goals.
By collecting points through Social CRM chatbot, participants will receive an introduction to different attractions and points, just like a real tour guide is introducing you to all these attractions. Moreover, after you actually participate in the guide, you will be rewarded with certification points. These points can be exchanged for discounts, gift certificates, and lucky draw opportunities provided by more than 50 LGBTQ+-friendly stores, hotels, restaurants, etc. Through fun interactions and lucky draw campaign, we can increase the incentive to acknowledge issues regarding the LGBTQ+ community.
And prizes of the lucky draw can also be a bargaining factor for cooperation. We can invite activities and sponsors for providing discount coupons, codes in exchange for exposure. The data collected can be used in the future to review whether to negotiate with sponsors based on relevant information, to provide an additional basis for business cooperation.
Makes the social issue needs to be noticed effectively and spread through the power of the community.
Besides the operations mentioned above, fan pages can utilize incentives and social channels to invite the audience to subscribe, repeatedly reaching out to these audiences who are interested in LGBTQ+ issues, sending relevant event information, sharing initiative progress and news, sharing LGBTQ+ stories, etc. Through Chatbot's label setting and user accumulation, enabling a group of basic fans can be promoted first before the next new activities start, so that promotion activities can get twice the result with half the effort!